Effective: March 2026
Cookies are small text files stored on your device (computer, tablet, or smartphone) that websites and applications send to identify you and remember your preferences. Cookies can be persistent (remaining on your device until deleted) or temporary (session cookies that expire when you close your browser).
We also use similar technologies such as pixels, web beacons, and local storage to track and enhance your experience.
Lyra uses cookies to:
These cookies are essential for the functionality of our website and services. They manage your session, authenticate your identity, and remember your consent preferences. Necessary cookies do not require your consent under GDPR and are always enabled.
These cookies track how you use our website—pages visited, time spent, click patterns, and traffic sources. We use this data to understand user behavior and improve our services. Analytics cookies require your explicit consent and can be declined in our cookie banner.
These cookies track your interaction with marketing materials, emails, and advertisements. They help us measure campaign effectiveness and deliver relevant content. Marketing cookies require your explicit consent and can be managed through our preference center.
We use third-party service providers that may set their own cookies on your device:
These third parties are contractually bound to use your data only for the services they provide to us and in accordance with applicable privacy laws. We recommend reviewing their privacy policies for full details on their data practices.
When you first visit our website, our cookie banner presents your options to:
Your preferences are saved in a consent cookie and respected across your visits. You can update your choices at any time.
Most modern browsers allow you to control cookies through your settings:
Note that disabling cookies may affect your ability to use certain features of our website.
Some browsers include a "Do Not Track" feature. We respect DNT signals where technically feasible, though not all tracking can be prevented through browser settings alone.
Below is a detailed list of cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| lyra_session_id | Maintains user session and authentication | Session (until browser close) | Necessary |
| lyra_consent_preferences | Stores your cookie consent choices | 12 months | Necessary |
| lyra_language | Remembers your language preference | 12 months | Necessary |
| lyra_csrf_token | Security token to prevent cross-site request forgery | Session | Necessary |
| _ga | Google Analytics — unique visitor identification | 24 months | Analytics |
| _gid | Google Analytics — session identification | 24 hours | Analytics |
| _gat_lyra | Google Analytics — rate limiting throttle | 1 minute | Analytics |
| stripe_browser_id | Stripe — payment processor identification | 12 months | Analytics |
| lyra_utm_source | Tracks marketing campaign source | Session | Marketing |
| lyra_utm_campaign | Tracks marketing campaign name | Session | Marketing |
| lyra_tracking_id | Tracks user interaction for marketing personalization | 12 months | Marketing |
| _fbp | Facebook Pixel — advertising and analytics (if enabled) | 3 months | Marketing |
Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Extension.
Marketing Opt-Out: You can opt out of personalized advertising on Facebook, Google, and other platforms through their respective privacy settings and ad preference centers.
Email Preferences: You can manage your marketing email preferences or unsubscribe by clicking the unsubscribe link in any marketing email we send.
We may update this Cookie Policy periodically to reflect changes in our cookie practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Effective" date. Your continued use of our services constitutes acceptance of the updated policy.
If you have questions about this Cookie Policy or our use of cookies, please contact us:
For privacy-related inquiries, you can also contact our Data Protection Officer at benedikt@lyra.agency.