Our position

We build what your business needs.

Lyra is the software and consulting arm of Luna LLC. We build custom CRMs, chatbots, document systems, and AI automation for companies in the US and DACH region — then manage it so you can focus on growth.

63%
avg reduction in manual data entry post-audit
$400/hr
avg opportunity cost recovered per stalled deal
48h
to deploy any of 20 industries on Lyra Backbone
01 — Audit first, build second
We understand your business before we write a line of code.
Every engagement starts with a 5-day audit. We map your operations, find where you lose time and money, and deliver a report with clear recommendations. We never sell a CRM, chatbot, or automation before we've proven it will pay for itself.
02 — Real systems, not slide decks
We deliver software your team uses every day.
Most consulting firms deliver reports and leave. We build the actual systems — custom CRMs, document management, chatbots, dashboards. If it's not running in production and saving you money, we haven't finished the job.
03 — No lock-in
Month-to-month. If we don't deliver, you leave.
All retainers are month-to-month. Brokerage fees only trigger when the deal closes. We don't hide behind long contracts — we stay because the work speaks for itself. ROI in 30 days or cancel and pay nothing more.
04 — Luna + Lyra
AI that serves the operator, not replaces them.
Luna is our AI agency — building chatbots, workflow automation, and intelligent systems. Lyra is the consulting layer — auditing, strategizing, and managing client relationships. Together they give you both the plan and the technology to execute it. Both operate under Luna LLC.
The team
Built by operators,
not consultants.
JL
Jose Luna
Founder · CEO
Builder of Luna LLC and the Lyra platform. Operator background across AI infrastructure, automated systems, and multi-market deal brokerage. Runs every Lyra engagement personally. Based in Houston, TX.
BT
Benedikt
Co-Founder · MD DACH
Based in Germany. Leads European operations, AI infrastructure, and the Lyra Backbone platform. Responsible for DACH market expansion and German-speaking client relationships.
SD
Senior Dev team
Software & AI
Building custom CRMs, chatbots, document systems, and the Lyra Backbone platform. Full-stack engineering designed to deliver production-ready software for every client.
AN
Analysts
Audit · Operations
The team behind the audit reports. They find where your business loses money, map every workflow, and deliver the 40-page report that becomes your roadmap.
How we operate
Four principles.
Non-negotiable.
Principle 01
Realism over optimism
We tell clients what their operation actually looks like — not what they'd like it to be. Accurate diagnosis is the product.
Principle 02
Speed as respect
Slow responses and slow deliverables are disrespect. We operate fast because the businesses we serve don't have time to wait.
Principle 03
No fluff, ever
Every document we produce contains only what the reader needs to make a decision. Nothing decorative. Nothing padded.
Principle 04
Data over opinion
Recommendations are always backed by numbers. We calculate the cost of inaction before recommending action. The math is in the report.

Ready to find out what it's actually costing you?

The audit takes 5 business days. The report is yours to keep. The decision to engage further is entirely yours.